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Case Study of a Mystery Film

                                              Case Study

"Shutter Island- By Dennis Lehane"

Today, I will be completing a case study on a film of my choice. 

I will be talking about the film from its inception all the way to the exhibition. Let's start off! Let's pick a film. I will be picking a film that follows my genre. 

I am going to be doing a case study on a mystery film. The film is titled "Shutter Island". I chose this film not only because it is a mystery but also because it involves a lot of the concepts and ideas that we plan on doing in our film. 

Let's do a little summary of the film first.

This film is rated R and it focuses on a U.S. Marshal in 1954 that investigates the disappearance of a murderer that escaped from an "insane hospital".

History/ Target Audience:

This film is based on a book, with the same name. This film also stars "Leonardo DiCaprio" who is a famous actor. This film was not based on a true story. The author of the book "Shutter Island" and the film "Shutter Island" guess what. The same person! You heard that right! The book was published in 2003 while the film was produced in 2010. The director Dennis Lehane was inspired by his book to make it come to life. He was also inspired by the hospital and grounds on Long Island in Boston Harbor for the model for the hospital and island. 
Now the target audience to watch this would defiantly be 15 and older. As this movie does contain violence/scariness/language/drinking/drugs/smoking, it also includes positive messages and positive role models.  

Production:

This film was produced by "Paramount Pictures"/ "Phoenix Pictures"/ "Sikelia Productions"/ and "Appian Way". 

Distribution:

"Paramount Pictures" (theatrical), "United International Pictures" (theatrical), "Intercontinental Film Distributors" (theatrical), "Paramount Home Entertainment" (DVD, Blu-ray, TV), "HBO, (Video, VOD), and "Phoenix International" (all media). As well as "Soundtrack New York" (soundtracks).

Marketing:

There have been posters made with Leonardo DiCaprio's BFH lit at the top by the flame of a single match, hinting at him being alone in a very dark place. As you look at the poster it looks normal but then you'll realize that it's made up of a bunch of squares. This is very cool! Paramount Pictures decided that this would be much better re-branding it. As for trailers, it is a fast-paced trailer with tons of mood lighting and quick cuts, which adds to the creepiness factor. But most people have reviewed that it doesn't hint as many notes as it needs for audiences looking for a mysterious film. Online, you are able to download the production notes, links to reviews, bios, film histories, award credits, and even wallpapers/AIM Icons. For advertising and cross-promotion, almost all of the online advertisements included DiCaprio's face as a central component from parts of the film and posters. There were also tons of commercials on TV, the trailer was also shown in the "Super Bowl" and it was able to sell the movie to the game's audiences. As for the media and publicity component, the movie came when it was announced when Paramount originally had it in October 2009, all the way to February 2010. This movie was also affected because it was made by a "high profile director" and it even starred "high profile actor". The poster also gives off a very dark tone but the trailer is more gray and brown. 

Cross Media Convergence and synergy 

"Paramount Pictures" has also not only been producing the movie but "Paramount Home Entertainment" has distributed it on TV, DVD, Blu- Ray and tons of more media options. 
"Paramount Pictures" is also a synergistic company it is also owned by Viacom International.



Sources: 

https://www.quintly.com/blog/social-media-case-study

https://www.imdb.com/title/tt1130884/?ref_=ttls_li_tt

https://www.looper.com/446762/is-shutter-island-based-on-a-true-story/

https://www.commonsensemedia.org/movie-reviews/shutter-island/user-reviews/adult

https://christhilk.com/2010/02/17/movie-marketing-madness-shutter-island/

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